Marketisation of film

Marketisation of a film is hugely significant in whether the film becomes successful like Avatar for unsuccessful like wild wild west. Marketisation include various section such as advertisement through a poser, teaser trailer through the TV and internet and distribution of a film e.g. Warner Bros. Depending on the amount of disposable income you have will tell you whether you will be able to able to market your film thoroughly.

My task is to create a promotional package. I have realised that poster tend to appear earlier than the actual teaser trailer through various films and TV adverts I have seen. Some films release their posters up to 8 months before their actual trailer appears. This would create audience buzz about the film and therefore when the trailer comes out the most people have heard about, dragging a greater audience towards the film.

My target audience is between ages 16-24. This is a common target audience for a horror film. I will release the poster about 2 months before the actual film. The reasons are that I want to create an awareness of my film. When the interest of my film is at its highest point then the teaser trailer will appear giving viewers more knowledge of what the film may be about. Poster create more awareness as you do not have to be sitting in a cinema or in front of a TV to see it, you can just be walking home and see it on a bus. Posters are seen for a very long time as is a cheap way of publicising films. The placing of your poster is very important as it must be in a place where many people pass by such as a tube station. In addition posters are very versatile as it could be in a station or a magazine cover.

In my poster I would like to include an image of the masked villain holding a knife in a spooky background with a chill to the bone slogan such as 'Death is Inevitable'. As my film is not known across the globe I will only be able to use about two types of posters, whereas other more successful/ noticeable films such as Harry Potter will produce about 7 or 8 different types of posters as they have the resources to do so.

The second part of my promotional package would be the teaser trailer. I would want my teaser trailer to be played during the adverts in the cinema preferably before Horror films as its audience will be similar to my established target audience. My teaser trailer would be released second as it builds on the audiences hype and gives them some answers to their questions.

The last thing in my promotional package would be the magazine cover. This is because the magazine cover will allow their audience to gain an insight in to the structure of the film. Furthermore the magazine cover could include interviews of the director and other various characters of the film. This film magazine's main objective is to give readers more knowledge and understanding of the film.

research and development

I have edited sections of my film so far and have come to the realisation that I must include a more variety of shots as I have noticed most of my shots are close-ups of various people. For example I would like to add shot villain in the forest, point of view shot of victim in a cupboard and also a close up of a person's eye. These shots I believe create more tension helping my teaser trailer to become more sophisticated.

So far I only have footage of about 40 seconds, leaving my teaser trailer under the time limit of a minute; hence I will need to include more footage.

poster analysis

HALLOWEEN POSTER ANALYSIS

Posters are used to advertise and promote films. Posters are the cheapest way to create awareness of a particular film. Posters have many benefits such as you can use them for a considerable amount of time as much as six months. Also posters can be seen outside a cinema, you do not need to be a film fanatic to view a poster, you can be walking home and notice it on a bus.

I have chosen to analyze Halloween H20 poster. This poster has given me inspirations and different concepts that I should include in my original poster.

There are several features included in the Halloween H20 poster. The picture that caught my eye was the image of the different characters which are included in the film. This particular image takes up roughly a third of the entire poster. Due to the size of this image, it suggests that this image is significant in terms of the plot of the film. The different characters on show expresses to viewers that the cast will almost certainly become victims.

The title Halloween H20 has countless connotations. These connotations include costumes, dressing up, pumpkins various monsters. The word ‘Halloween’ normally suggests fear/terror, typically associated with horror films. This particular title may illustrates that there is a strong chance that the film will include ‘evil’ connotations such as weapons and murders, but also is not to blatantly obvious. The title ‘Halloween H20’ is in orange connoting ‘fire’ and ‘heat’ which is associated with violence. This shows the importance of how the titles are portrayed towards audiences and encourages me to use a title which has some relevance towards the film, e.g. showing drips of blood coming down from a title.

The poster also has another significant image which shows as masked villain in the pitch black background, which portrays a sense of darkness and distress as audiences do not know who the masked villain is and why his face is not on show. The position of this particular image is of important significance as it show the Villain behind the main character (as she is in the front of the queue in the poster) suggesting to viewers that he is closely watching her and also tells viewers that this may be the theme of the film, where the villain is constantly chasing the victim. This poster demonstrates to me how important the positioning of each image is on the poster.

On the top left hand corner of the poster there is a tagline which is linked to the genre of the poster which evidently is horror. The tagline is ‘This summer terror wont be taking a vacation’’ this indicates to audiences that the film Halloween H20 will include more terror and despair which is ultimately caused by death. There is no positive outcome from this tagline. The tagline used in the poster gives me an idea that I should include a tagline which is shows fear and terror such as ‘death is inevitable’.

The certificate of this film is 18 which clearly illustrates that the target audience will be of similar age. I must take into consideration the certificate of my film, as to who will be my target audience. Halloween is a type of film which will already have an established audience due to the awareness of this film.

In conclusion there are many aspects of this poster that I will take into account when creating my own poster. These significant aspects include the use of images, a curious tagline, and the use of colour, the importance of the title and finally the certificate and the names of cast/distributor.