Film Distributers

Vertigo Films is a British film production and film distribution company. Vertigo films normally distribute independent films and it is not a well known film distributor. The most successful film Vertigo distributed was ‘Its all gone Pete tong’. I chose to include Vertigo Film distribution because my film that I created is an independent film and lacks the budget to be distributed by a major distributor such as Warner Bros. Also I feel that Vertigo film fits in well with my teaser trailer as it’s plain and simple but effective.

Analysis of Sight and Sound Magazine

The front cover of the magazine has several features. This magazine deos not have a primary focus as it tends to give viewers infromation on a range of films. The target audience of the magazine Sight and Sound is over 24's based on the front cover of the magazine. It appeals to the audience by using decoration such as multi-coloured dots with leaves trying to catch readers attention. In addition the 'HIDDDEN GEMS' is swaying towards a female audience as this phrase is typically associated wedding days, presents for ladies (normally happy days). The magazine is trying to impose this ‘wow’ theme in the front cover, enticing a variety of audiences. The magazine has the subtitle 'INTERNATIONAL FILM MAGAZINE' which indicated that the magazine has a reputation for being a respected magazine. On the front cover it says 75th year, which shows that the magazine has been successful in giving readers knowledge of films. The Title Sight and Sound is in black font, with the background in yellow. The layout of the title is simplistic but effective as its aim is not to generate huge audiences through its title alone. Also as this magazine is not well-known compared to 'Total Film', and then the use of plain titles would attract a different type of audience becoming unique. Moreover in the bottom of the magazine includes actors, which are the regular A-list actors. These actors include Andy Warhol, Alin Resnais. This connotes to me that he magazine is a small budget magazine trying to entice viewers who watch independent film rather than blockbusters.







Imagery/colour
There is a consistent white background throughout the magazine. However when it come to features some of them have been giving a different colour background for the entire page, this may be done to draw the reader among these articles in particular when flicking through the magazine. The contents page consists of a montage of images from various films, as well as what page you can go to fro a review of the actual film. There are advertisements for films including independent movies. Most of the images include actor of different films. In addition when introducing a new topic, each topic is of different colour such as film of the month, where a blue strip is used depending on the genre of the film the varies.

Layout
The Layout of the magazine in terms of pictures/text ratio is fairly similar. The magazine consists of about 50% images and 50% text. This is done to give viewers a visual insight of the film as well as textual knowledge. The ratio used in this magazine gives me an indication that I should use similar proportions in my own magazine. The text in this particular magazine is written in narrow columns; moreover the average image in the article is relatively small. The location of the images differs. The content is organised under titles and sub-headings indicating various information’s about a specific film.

Content
The content in an extract called 'Back to school' is about public schools and their cinematic expression. The article goes on to say that since the 1950s the theme ‘people ad hero’ (in world war films) was replaced by a celebration of individual heroism. Another sub-heading called a note of cynicism discusses hoe a middle aged school master finds public schools restraint inadequate to cope with his growing sense of despair. This connotes to me that the magazine is trying to express feeling of characters to viewers through a particular film. The magazine content covers various genres of different types of films such as 'Harry Potter' a fantasy film and 'Ocean's Thirteen' an action film. Overall other segments of the magazine are devoted to films and books such as oceans 12.


Audience
The audience for sight and sound magazine is mainly middle-class film 'lovers'. This is evident through the sophistication of the writing. Moreover it is notable that the magazine is aimed at the middle-class due to advertisements of Mercedes cars which is usually bought by the middle-class earners. Also the film being advertised target an age group of about 25+, as there are films included in the magazine, which were made in 1970s, hence an older target group.

Interview of one of the casts in the film vengeance

still shots of my film

The shots above are combination from my trailer and the planning before. As you can see there are my images of the mask used in the trailer, which was used to create fear of the unknown which in turn kept the identity of the vilain secret. In addition other images include the fake blood, which make my trailer gory, typically associated with various horror trailers. The still shots shown above wwere set in my house, this was were I shot most of my footage as it was easy to access compared to other areas. The still shots are of a person closing the door, while entering the house. I felt this created suspense and would lead viewers to become about my film ? who is that ? and why is this person entering the house ? these are the questions which i felt would been aksed whilst watching my trailer. Futhermore a shot of the of perosn hiding in a cupboard raises questions such as why are they hiding ? who are they hiding from ?

Research and development

Since I finished my storyboard, I have changed many scenes in the teaser trailer. I have done this to create suspense and tension among audiences. I have replaced my original scenes with scenes which enhance a dramatic atmosphere. The scenes I added include a shot of lights flashing, while the villains face appears increasing the fear of the unknown, also another scene I have introduced to my teaser trailer is of a coin spinning to represent the trailer is beginning and the coin and the end of the trailer to represent the trailer is coming to a finale.

comparsion of magazines front cover

TOTAL FILM and Sight and Sound are completely different magazines targeted at different audiences. Firstly TOTAL FILM magazine appeals to the big budget films. This is notable as the front cover of this magazine includes a big picture of a Hollywood actress Jessica Alba, who of course is very famous across the globe. The image of Jessica Alba shows her in a sexy, silky posture, wearing red typically associated with love, lust; also she has on a mini skirt, which has similar connotations. The colours used in TOTAL FILM magazine are primary colours such as blue, red, yellow which are used for the text, including capital letters. These colours are big, bold and more eye catching and therefore may have a much bigger appeal. The magazine mentions several things on the front cover such as the range of blockbuster films out soon including Inception, Harry Potter and The A-Team. These films automatically entice reader towards this magazine as these films are including a global audience. The front cover also includes names of big Hollywood stars such as Eva Mendes and Zoe Saldana (who was in the record breaking film 'AVATAR'). My ideal magazine cover will be completely different to that of TOTAL FILM, as my magazine will analyze more independant films, such as the one I will be creating. The magazine cover I will create is more likely to be a Sight and Sound magazine cover as I will try enticing readers to my magazine by the interviews and review it includes in it, rather than big and bright colours used in TOTAL FILM which automatcially catch readers attention.

Marketisation of film

Marketisation of a film is hugely significant in whether the film becomes successful like Avatar for unsuccessful like wild wild west. Marketisation include various section such as advertisement through a poser, teaser trailer through the TV and internet and distribution of a film e.g. Warner Bros. Depending on the amount of disposable income you have will tell you whether you will be able to able to market your film thoroughly.

My task is to create a promotional package. I have realised that poster tend to appear earlier than the actual teaser trailer through various films and TV adverts I have seen. Some films release their posters up to 8 months before their actual trailer appears. This would create audience buzz about the film and therefore when the trailer comes out the most people have heard about, dragging a greater audience towards the film.

My target audience is between ages 16-24. This is a common target audience for a horror film. I will release the poster about 2 months before the actual film. The reasons are that I want to create an awareness of my film. When the interest of my film is at its highest point then the teaser trailer will appear giving viewers more knowledge of what the film may be about. Poster create more awareness as you do not have to be sitting in a cinema or in front of a TV to see it, you can just be walking home and see it on a bus. Posters are seen for a very long time as is a cheap way of publicising films. The placing of your poster is very important as it must be in a place where many people pass by such as a tube station. In addition posters are very versatile as it could be in a station or a magazine cover.

In my poster I would like to include an image of the masked villain holding a knife in a spooky background with a chill to the bone slogan such as 'Death is Inevitable'. As my film is not known across the globe I will only be able to use about two types of posters, whereas other more successful/ noticeable films such as Harry Potter will produce about 7 or 8 different types of posters as they have the resources to do so.

The second part of my promotional package would be the teaser trailer. I would want my teaser trailer to be played during the adverts in the cinema preferably before Horror films as its audience will be similar to my established target audience. My teaser trailer would be released second as it builds on the audiences hype and gives them some answers to their questions.

The last thing in my promotional package would be the magazine cover. This is because the magazine cover will allow their audience to gain an insight in to the structure of the film. Furthermore the magazine cover could include interviews of the director and other various characters of the film. This film magazine's main objective is to give readers more knowledge and understanding of the film.