My Evaluation on SlideShare

This is my Media Evaluation A2 which I Published onto Slideshare and then Posted it onto my Blog.

Said's media studies evaluation a2

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Media Evaluation of Question 3

This is a video of my 3rd question - How effective is the main your products and ancillary texts in my evaulation

My Magazine cover

I have decided to construct a Sight and Sound magazine front cover for my film rather than a empire magazine. My main reasons were that as my film is an independent film it is more appropriate that I would use Sight and Sound as they focus and analyze in-depth film rather than big blockbuster. I chose to create a black background as it connoted darkness and’ fear of the unknown’, adhering to the typical conventions associated with horror. The main image I used was of the masked villain holding a knife with blood-dripping. This is felt illustrated to readers that the film would include gore and will be horrific. The blood- dripping blended in the heading ‘FRIGHT SPECIAL’, almost like the masked villain was carving the title out with the blade. The position of the villain against the black background creates an image in the reader’s head that he came out from the darkness and the only visible feature is the bloody knife and of course the skull mask. The subheading used enticed horror readers as it says ‘With the imminent release of vertigo’s Vengeance we delve into the past horror successes over the last 100 years. I particularly wrote this to drag horror fans to buy the magazine as it will include a treat for them too such as extra analysis on successful films over the last century. On the bottom right-hand corner of the magazine it shows to readers what will be included in the magazine. The colour used was green to make sure readers could see exactly what they will be getting inside, whilst observing this particular magazine.

Over all the magazine cover that I created is quite simple but effective. It does not bombard readers with extravagent colours, but rather creates a sense of mystery due to the lack of visible features.

My Poster - Vengeance

The poster I have created for my promotional package is called ‘Vengeance’. I thought of this title because the connotations is holds are quite horrific. The title also left some mystery in the air as viewers don’t know why someone would want vengeance. The title is written in a red, which includes many connotations, most obviously blood, which was what I was intending to do. The font type I used was ‘Perpertua Tilting’. I used this font type as the message I wanted to demonstrate was a sharp edge to it almost like a an edge of a knife. Beneath the text written is ‘Based on a true story’. I decided to include this as I felt that it would drag a bigger audience to my film because viewers may become more frightened as they now know this film is ‘real’ and not ‘fiction’.

The slogan I included in my poster was ‘The lucky ones die first’. I believed that this slogan was the most terrifying out of all the slogans I could thinks of. This slogan was incorporated into my poster because I wanted to convey to audiences that it was lucky for victims to die first, as the ones who survive until the end have something gruesome lying in front of them. The slogan used is typical conventions of horror and particularly gore.

The main focus of the poster is the masked villain. It is the first thing which catches the readers eye as its right in the centre of the poster. The size of this image takes up about a third of the poster, as it wanted the villain to become the fundamental figure of which viewers remember my poster by. The face of the villain is covered by a ’skull’ mask. This was done to create distress and leave viewers in the dark as to who this person is. The image shows the masked face almost from the sky, looking down. This was done to illustrate that the villain is looking down at this prey almost like a predator. In addition it shows the villain in a powerful frame authority. The masked face is faded in the poster showing a sense of supernatural figure. It was important for me to include the masked villain in the poster and this is the main feature of my promotional package.

The background used in this poster was of a dark woods. As the woods is shown is the dark it creates an intimating factor to audiences which I fell encourages them to watch the actual film. This was incorporated into my trailer to create a sense of mystery and chilling feeling. The woods is typically associated with a no escape and is used in countless horror films to illustrate a place where the villain hunt. Furthermore am image of a woods in the night creates an eagerness of viewers to know why an image of a woods is shown on the poster.

In my poster ‘Vengeance’ I have inserted a four star film review from Film4 - a well known film channel. I felt that including the review into my poster gives my film some credibility, which encourages viewers to watch it.

Questionnaire - Vengeance

1 How old are you 14-17 18+

2 What is your favourite genre ?

3 From watching this trailer did you know it was a horror film ? why ?

4 Did you find the repeated shots of the 'bloody hands' and the 'blood dripping effective ?

5 Did you feel that the music fitted in well with the teaser trailer ? why ?

6 Did you feel that the music increased as the editing on screen got faster ?


7 Did the understand why the shots of the coin at the beginning and at the end were used ?

8 While the villan was walking under the tunnel, did you think the sound of the news report in the background was used cleverly ?

9 What was your favourite shot and why ?

10 Did you understand the titles and the messages they were conveying ?


11 Did you feel that the trailer left you wanting to see more ? why ?

12 What things could I have improved to make my trailer better ?

13 Do you think the shots used throughout the trailer engaged the audience ? why ?

My Teaser trailer - Vengeance

The teaser trailer starts of with the distribution name called ‘Vertigo Films’ commonly known as British independent distributors, which was exactly the type of film I created. Vertigo films are known for distributing British independent films such as’ London to Brighton’ and ‘its all gone Pete tong’. These films were created independently; similarly to how I created my film this was the main reason why chose this particular distributor to be included in my trailer and film. The first shot shown is a low angle of footsteps slowing waling in a room. While this shot is visible in the background a sound of a heartbeat is heard catching viewer’s attention to this particular shot. As this shot was almost shot on the ground, viewers are not shown the person, but rather his feet, which builds up some tension in the air. While the first shot is ending the music slowly fades in with the next series of quickly edited shots. These rapid shots include are a point of view shot of a victim breathing heavily whilst hiding in the cupboard, then the villain slowly walks past holding a visible butcher knife in his hand. The particular shot shows the difference in feelings example is the victim in the cupboard is frightened fro their life, while the villain is calm and collected like he has the situation under control. 

The next shot exposed to viewers was of an image of an ‘unknown’ caller on the screen of a phone. I used this shot as I felt it built suspense in the air as to whom the person calling and why it was significant at the beginning of the trailer. The shot after is a low angle shot of a stranger opening a box. Again this is held briefly roughly two seconds not to give away the identity of the person who is opening the box. Just before the face of the stranger is shown the audience are taken away abruptly to the following shot creating a growing suspense. This shot is a long shot which shows two policemen walking to their car leaving the crime seen then driving off. I added this shot into my trailer as I felt that raises many questions such as why is there a crime scene? Who got injured or dies? These types of questions are a vital aspect in created an effective teaser trailer, as audiences always want to find out the answers to these unanswered questions.

The first titles shown are the words ‘IT’S TIME’. As the title became noticeable the sound slowly increases building up to a climax. This title was chosen as it symbolizes to the audience that something quite significant is about to be shown, but rather it becomes an anti-climax is the image shown is a zoom-out shot of the forest, which I used to illustrate to viewers that the forest it a important factor of the trailer and also it is included to give audiences an extra insight to this particular setting. The trailer then cuts to a title with the words ‘EVERYTHING WILL BE REVEALED’. This title was shown to illustrate to audiences that they will be allowed to see the meanings and motives of the plot. Of course this is impossible to show given to time frame of a teaser trailer, but it does not stop audiences believing what they will see. The next shot gives viewers some insight in terms of the plot. A masked man rapidly gets closer to closer to the camera, while in sound in the background is a news report saying ‘A man arrested at a local hotel and charged with the death of three people. Viewers are given a clue that the man being talked about is the masked villain on the screen shown to them, although can not be 100% sure. 

Again viewers are taken away abruptly to more tiles this time showing the text ‘BEWARE OF WHO’S WATCHING YOU’. Straight after a shot of the villain wearing his mask can bee seen on the reflection of a knife. This was integrated into my trailer to throw viewers off track as they were expecting the villain to be closely observing his victims, but rather this shot show the villain being watched while he wears his mask. In that split second a spinning coin is shown to viewers. This was done to indicate to my audience that time is running out for the victims, although this may not be realised by viewers.

The next title shows the words ‘THERE’S ALWAYS A BEGINNING’. Viewers are thrown off-track as they were not expecting to see those titles in the middle of a teaser trailer. This particular title was included to help the audience understand how and why the villain becomes the villain. In that same second the never settling intense music I used reaches its climax as shot of a door is being kicked upon while the skull face mask is thrown at the faces of viewers. It was added to startle viewers while watching the trailer as I felt viewers would not be expecting a fast shot in that particular moment just after the titles appeared.

  Seconds later a series of repeated extremely quick shots are shown to viewers. This shot shows blood dripping form a knife onto the screen while a bloody hand is shown. I felt this was very important to include as the shot is at perfect pace with the music. In addition the blood dripping onto the screen creates a shock amongst audiences the blood in the faces of viewers leaving a vivid image in the viewer’s head of how gruesome blood can be when you can’t avoid it. The shots of the bloody hands were the focal aspect of that shot as the image of the hands was surrounded by darkness creating greater emphasise on the victims blood, leaving the more sensitive audiences to squeal. The next shot shown is of a mirror with the word ‘HELP’ written on it with blood. This was done to portray to the audience that there is no escape for victims and reinforces the power held by the villain as viewers are shown a victim’s sign for help go unnoticed.

The final title shows the text ‘AND AN END’ which I felt automatically signals to viewers that they will see the final slice of action. The final shots show the music suddenly; creating anticipation, while they are left staring at a black screen, then all of a sudden the mask villain appears from nowhere raising its knife towards the audience almost like they are the victim, which creates a sudden fright amongst audiences. This cliff-hanger was an effective way to end the action as I felt that it creates a desire for the audience to watch it the actual film. 

The final act of my teaser shows the earlier spinning coin come to an end. This coin was added at the end to signify that time has run out. The Film title Vengeance is finally shown at the end. The heart-beat sound is heard while the title is exposed to connote to viewers the tension is never ending until the last second. The title is written in red which has obvious connotations such as blood, fear which I intended to do, bringing back the traditional horror titles to life.

I felt that my trailer was effective in teasing my audience. The reasons are that it raised more questions than answering leaving most viewers in disarray. The plot of the trailer was not given away as from time to time a completely different shot would be shown to viewers throwing them off-track. Also the length of my teaser trailer was about a minute, which didn’t create boredom as it was short enough for viewers to become engaged without missing a second of it.

HALLOWEEN H20 TRAILER

While considering my trailer I looked at Halloween H20 trailer and found it very helpful. The shots used in this trailer include rapid editing which leave viewers disorientated. A particular shot in the Halloween H20 trailer I decided to incorporate in my trailer was the quickly-edited shot of the masked villan gradually getting closer to the camera. This leaves viewers raising questions such as Who is he ? I felt this shot was effective as it created suspense and tension as in a blink of an eye the villan moves about 20 metres forward. Although I used this praticular shot, I added a background news report to give viewers nsight to who this masked person may be.

Analysis of Scream 4 trailer

There are many teaser trailers that influenced my construction of my teaser trailer. Teaser trailer are constructed to leave audiences curious about the film, leading audience to become inquisitive about the film and therefore creating a desire to watch the actual film. Teaser trailers are normally about 1 minute long. The main two trailers that had similarities to my trailer were Halloween H20 and Scream 4. This is because the sub-genre slasher-horrors used in both these trailers are identical to my sub-genre. Furthermore the audiences for this particular type are genre is already implanted, and they expect certain features which I am hoping to show.

The trailer for scream 4 started off with the titles ‘DIMENSION FILMS’ with a phone call sound in the background, which automatically captures the viewers attention, as it raises the question to viewers ‘Who is that on the phone?’. This encouraged me to have a dramatic opening scene to engage viewers from the start - something which raises questions.

We see Neve Campbell who appeared in the original films, so we already know that the familiar faces are going to be appearing again, getting the audience excited for the film once more. We hear "Welcome home, Sidney" by that voice we could never forget. The famous white phone is the focus, with Sidney central to the screen, enhancing that fear once more as that is what we remember causes the fear. The music suddenly starts and fades quickly provoking a sense of shock as we're taken from the situation abruptly. This tells me that the use of music is of significance for the teaser trailer and must be carefully thought of to blend in with what we are seeing on screen.

Then we cut to a side angle of Sidney with the husky voice stating "You're a survivor, aren't you Sidney?" - This gives us an indication of what the story will focus on, that being the killer will try to complete his murders by finally killing the last survivors, and maybe more!

Now we have flashes of the stars appearing in the film with "What good is it to be a survivor if everyone else around you is dead?" The images include Courtney Cox and David Arquette (originals to the previous). If with this voice over, he's suggesting everyone else around you is dead, maybe these members of the cast will get killed. This is a way to establish the faces in the movie, by having them central again and quite close up, and also makes us worry for the characters we love. This give me an idea that I should consider using a powerful voiceover to help illustrate the trailer to audiences.

We then have flashes of 6 more cast members - One pulling her top over her bra, 2 blondes sitting on a sofa and 2 brunettes screaming. Between each character shown there is a black out for about 1 second, which gives he audience an impression that something 'dark' is about to happen. This all falls in perfectly to the typical characteristics of a horror that's got a little bit of seduction in it. It makes the personalities weak, which doesn't cause so much distress when they're killed.

'One Film Redefined Fear' - These titles make you remember just how successful the films were when they were released, hyping the film once more. This shows the importance of titles and impact it could have. This particular type of title reinforces to viewers about the fear it includes. The titles overall take under 10% of the entire length of the trailer. I believe this is too little as titles should take about 10-15% in my opinion to give viewers more text to read and understand what may occur next.

With the scene of the boys talking about how horror has been reinvented in the media class, it's actually quite a clever little ploy to change the dynamics of the story. "Virgins can die" means that we're not going to be looking for the innocent one to survive, but will be expecting that anyone, good or bad, will die. This leaves you to think about every character and every action, making everyone a victim. That is a scary prospect.

We see the director's name Wes Craven. So to any horror fan this is very exciting, because this man knows how to make horrors that are the epitome of the genre. Also his name is seen in red, attaching his name with the obvious connotation of this colour, such as blood, romance. And then the titles appear saying "New generation of horror" encouraging that new looks at horror once more, making the story more intriguing. This title is clever as it raise questions as to how this film is a new generation of horror.

We're offered a mixture of images that are frightening to watch as they include death and creepy looking masks. There is also a handheld camera which could play a key feature as this way of recording a film seems to be quite successful at the minute (The Last Exorcism, Paranormal Activity). It offers realism and a sense of vulnerability because the view is so limited. And then there's the famous mask that's been used at every Halloween party since these films started in 1993. It's Cox this time that's in prime focus to be killed which gives you an exciting twist to the story.

We then hear the high school girls say "It's time for someone new to die" and the music gets dramatic. Who could this person be? Why is this so important? The enigma of the narrative leaves you guessing and anxious more.

The music begins to rise and is the classic type of deep sound that you associate with horror. With fast pace cutting which suddenly throws you into panic and screams that are the diegetic noise, this is never settling.

The final phase of the trailer is just the two blondes that say "There's something really scary about a guy with a knife that just... snaps" - It's said in a sexy manner, creating their weaker profile more and we cut to a scream and the title for the film appears. The shot straight after is of the masked villain's face appearing from nowhere. I believe this shot is effective and I will take it into account because it leaves audiences with a final fright, encouraging them to watch the film when it comes out. With the final girl dismissing a phone call saying "This is for you", it shows it's comic edge and leaves the audience excited and light hearted yet wanting more from the lack of dialogue, and intense themes running throughout the trailer.

In conclusion trailer scream 4 has many good points such as it raises questions which are vital in the creation of teaser trailers. Also the use of a strong voiceover is effective. Finally the use of sound at various moments of the trailer is well thought out as the tempo of the sound increases as the tension on screen rises. I will take inspiration from this trailer and I believe that this trailer will have an important significance on the trailer I will create, as my film is a slasher film.

Trip to the CLC centre

Recently our media class went to the CLC centre to learn how to use Photoshop. The trip was very helpful as it taught me how to change lights, colour and imagery using the software Photoshop. Through Photoshop I was able to construct my Ideal Poster for my film. The methods of using Photoshop were tricky at first, but through practise I gained an understanding and managed to create my poster effectively.

Planning for my magazine front cover

I drew this plan to give my an idea of what my magazine needs to include and what I would want it to look like

Film Distributers

Vertigo Films is a British film production and film distribution company. Vertigo films normally distribute independent films and it is not a well known film distributor. The most successful film Vertigo distributed was ‘Its all gone Pete tong’. I chose to include Vertigo Film distribution because my film that I created is an independent film and lacks the budget to be distributed by a major distributor such as Warner Bros. Also I feel that Vertigo film fits in well with my teaser trailer as it’s plain and simple but effective.

Analysis of Sight and Sound Magazine

The front cover of the magazine has several features. This magazine deos not have a primary focus as it tends to give viewers infromation on a range of films. The target audience of the magazine Sight and Sound is over 24's based on the front cover of the magazine. It appeals to the audience by using decoration such as multi-coloured dots with leaves trying to catch readers attention. In addition the 'HIDDDEN GEMS' is swaying towards a female audience as this phrase is typically associated wedding days, presents for ladies (normally happy days). The magazine is trying to impose this ‘wow’ theme in the front cover, enticing a variety of audiences. The magazine has the subtitle 'INTERNATIONAL FILM MAGAZINE' which indicated that the magazine has a reputation for being a respected magazine. On the front cover it says 75th year, which shows that the magazine has been successful in giving readers knowledge of films. The Title Sight and Sound is in black font, with the background in yellow. The layout of the title is simplistic but effective as its aim is not to generate huge audiences through its title alone. Also as this magazine is not well-known compared to 'Total Film', and then the use of plain titles would attract a different type of audience becoming unique. Moreover in the bottom of the magazine includes actors, which are the regular A-list actors. These actors include Andy Warhol, Alin Resnais. This connotes to me that he magazine is a small budget magazine trying to entice viewers who watch independent film rather than blockbusters.







Imagery/colour
There is a consistent white background throughout the magazine. However when it come to features some of them have been giving a different colour background for the entire page, this may be done to draw the reader among these articles in particular when flicking through the magazine. The contents page consists of a montage of images from various films, as well as what page you can go to fro a review of the actual film. There are advertisements for films including independent movies. Most of the images include actor of different films. In addition when introducing a new topic, each topic is of different colour such as film of the month, where a blue strip is used depending on the genre of the film the varies.

Layout
The Layout of the magazine in terms of pictures/text ratio is fairly similar. The magazine consists of about 50% images and 50% text. This is done to give viewers a visual insight of the film as well as textual knowledge. The ratio used in this magazine gives me an indication that I should use similar proportions in my own magazine. The text in this particular magazine is written in narrow columns; moreover the average image in the article is relatively small. The location of the images differs. The content is organised under titles and sub-headings indicating various information’s about a specific film.

Content
The content in an extract called 'Back to school' is about public schools and their cinematic expression. The article goes on to say that since the 1950s the theme ‘people ad hero’ (in world war films) was replaced by a celebration of individual heroism. Another sub-heading called a note of cynicism discusses hoe a middle aged school master finds public schools restraint inadequate to cope with his growing sense of despair. This connotes to me that the magazine is trying to express feeling of characters to viewers through a particular film. The magazine content covers various genres of different types of films such as 'Harry Potter' a fantasy film and 'Ocean's Thirteen' an action film. Overall other segments of the magazine are devoted to films and books such as oceans 12.


Audience
The audience for sight and sound magazine is mainly middle-class film 'lovers'. This is evident through the sophistication of the writing. Moreover it is notable that the magazine is aimed at the middle-class due to advertisements of Mercedes cars which is usually bought by the middle-class earners. Also the film being advertised target an age group of about 25+, as there are films included in the magazine, which were made in 1970s, hence an older target group.

Interview of one of the casts in the film vengeance

still shots of my film

The shots above are combination from my trailer and the planning before. As you can see there are my images of the mask used in the trailer, which was used to create fear of the unknown which in turn kept the identity of the vilain secret. In addition other images include the fake blood, which make my trailer gory, typically associated with various horror trailers. The still shots shown above wwere set in my house, this was were I shot most of my footage as it was easy to access compared to other areas. The still shots are of a person closing the door, while entering the house. I felt this created suspense and would lead viewers to become about my film ? who is that ? and why is this person entering the house ? these are the questions which i felt would been aksed whilst watching my trailer. Futhermore a shot of the of perosn hiding in a cupboard raises questions such as why are they hiding ? who are they hiding from ?

Research and development

Since I finished my storyboard, I have changed many scenes in the teaser trailer. I have done this to create suspense and tension among audiences. I have replaced my original scenes with scenes which enhance a dramatic atmosphere. The scenes I added include a shot of lights flashing, while the villains face appears increasing the fear of the unknown, also another scene I have introduced to my teaser trailer is of a coin spinning to represent the trailer is beginning and the coin and the end of the trailer to represent the trailer is coming to a finale.

comparsion of magazines front cover

TOTAL FILM and Sight and Sound are completely different magazines targeted at different audiences. Firstly TOTAL FILM magazine appeals to the big budget films. This is notable as the front cover of this magazine includes a big picture of a Hollywood actress Jessica Alba, who of course is very famous across the globe. The image of Jessica Alba shows her in a sexy, silky posture, wearing red typically associated with love, lust; also she has on a mini skirt, which has similar connotations. The colours used in TOTAL FILM magazine are primary colours such as blue, red, yellow which are used for the text, including capital letters. These colours are big, bold and more eye catching and therefore may have a much bigger appeal. The magazine mentions several things on the front cover such as the range of blockbuster films out soon including Inception, Harry Potter and The A-Team. These films automatically entice reader towards this magazine as these films are including a global audience. The front cover also includes names of big Hollywood stars such as Eva Mendes and Zoe Saldana (who was in the record breaking film 'AVATAR'). My ideal magazine cover will be completely different to that of TOTAL FILM, as my magazine will analyze more independant films, such as the one I will be creating. The magazine cover I will create is more likely to be a Sight and Sound magazine cover as I will try enticing readers to my magazine by the interviews and review it includes in it, rather than big and bright colours used in TOTAL FILM which automatcially catch readers attention.

Marketisation of film

Marketisation of a film is hugely significant in whether the film becomes successful like Avatar for unsuccessful like wild wild west. Marketisation include various section such as advertisement through a poser, teaser trailer through the TV and internet and distribution of a film e.g. Warner Bros. Depending on the amount of disposable income you have will tell you whether you will be able to able to market your film thoroughly.

My task is to create a promotional package. I have realised that poster tend to appear earlier than the actual teaser trailer through various films and TV adverts I have seen. Some films release their posters up to 8 months before their actual trailer appears. This would create audience buzz about the film and therefore when the trailer comes out the most people have heard about, dragging a greater audience towards the film.

My target audience is between ages 16-24. This is a common target audience for a horror film. I will release the poster about 2 months before the actual film. The reasons are that I want to create an awareness of my film. When the interest of my film is at its highest point then the teaser trailer will appear giving viewers more knowledge of what the film may be about. Poster create more awareness as you do not have to be sitting in a cinema or in front of a TV to see it, you can just be walking home and see it on a bus. Posters are seen for a very long time as is a cheap way of publicising films. The placing of your poster is very important as it must be in a place where many people pass by such as a tube station. In addition posters are very versatile as it could be in a station or a magazine cover.

In my poster I would like to include an image of the masked villain holding a knife in a spooky background with a chill to the bone slogan such as 'Death is Inevitable'. As my film is not known across the globe I will only be able to use about two types of posters, whereas other more successful/ noticeable films such as Harry Potter will produce about 7 or 8 different types of posters as they have the resources to do so.

The second part of my promotional package would be the teaser trailer. I would want my teaser trailer to be played during the adverts in the cinema preferably before Horror films as its audience will be similar to my established target audience. My teaser trailer would be released second as it builds on the audiences hype and gives them some answers to their questions.

The last thing in my promotional package would be the magazine cover. This is because the magazine cover will allow their audience to gain an insight in to the structure of the film. Furthermore the magazine cover could include interviews of the director and other various characters of the film. This film magazine's main objective is to give readers more knowledge and understanding of the film.

research and development

I have edited sections of my film so far and have come to the realisation that I must include a more variety of shots as I have noticed most of my shots are close-ups of various people. For example I would like to add shot villain in the forest, point of view shot of victim in a cupboard and also a close up of a person's eye. These shots I believe create more tension helping my teaser trailer to become more sophisticated.

So far I only have footage of about 40 seconds, leaving my teaser trailer under the time limit of a minute; hence I will need to include more footage.

poster analysis

HALLOWEEN POSTER ANALYSIS

Posters are used to advertise and promote films. Posters are the cheapest way to create awareness of a particular film. Posters have many benefits such as you can use them for a considerable amount of time as much as six months. Also posters can be seen outside a cinema, you do not need to be a film fanatic to view a poster, you can be walking home and notice it on a bus.

I have chosen to analyze Halloween H20 poster. This poster has given me inspirations and different concepts that I should include in my original poster.

There are several features included in the Halloween H20 poster. The picture that caught my eye was the image of the different characters which are included in the film. This particular image takes up roughly a third of the entire poster. Due to the size of this image, it suggests that this image is significant in terms of the plot of the film. The different characters on show expresses to viewers that the cast will almost certainly become victims.

The title Halloween H20 has countless connotations. These connotations include costumes, dressing up, pumpkins various monsters. The word ‘Halloween’ normally suggests fear/terror, typically associated with horror films. This particular title may illustrates that there is a strong chance that the film will include ‘evil’ connotations such as weapons and murders, but also is not to blatantly obvious. The title ‘Halloween H20’ is in orange connoting ‘fire’ and ‘heat’ which is associated with violence. This shows the importance of how the titles are portrayed towards audiences and encourages me to use a title which has some relevance towards the film, e.g. showing drips of blood coming down from a title.

The poster also has another significant image which shows as masked villain in the pitch black background, which portrays a sense of darkness and distress as audiences do not know who the masked villain is and why his face is not on show. The position of this particular image is of important significance as it show the Villain behind the main character (as she is in the front of the queue in the poster) suggesting to viewers that he is closely watching her and also tells viewers that this may be the theme of the film, where the villain is constantly chasing the victim. This poster demonstrates to me how important the positioning of each image is on the poster.

On the top left hand corner of the poster there is a tagline which is linked to the genre of the poster which evidently is horror. The tagline is ‘This summer terror wont be taking a vacation’’ this indicates to audiences that the film Halloween H20 will include more terror and despair which is ultimately caused by death. There is no positive outcome from this tagline. The tagline used in the poster gives me an idea that I should include a tagline which is shows fear and terror such as ‘death is inevitable’.

The certificate of this film is 18 which clearly illustrates that the target audience will be of similar age. I must take into consideration the certificate of my film, as to who will be my target audience. Halloween is a type of film which will already have an established audience due to the awareness of this film.

In conclusion there are many aspects of this poster that I will take into account when creating my own poster. These significant aspects include the use of images, a curious tagline, and the use of colour, the importance of the title and finally the certificate and the names of cast/distributor.